With hundreds of apps being released every day, it’s vital that you do everything you can to make yours stand out.
Getting early support from key media, (blogs, websites, print, TV or video influencers), is a great start, but you obviously need to know who to approach and how to get their attention.
That’s where our press release services come in. Using our in-house experts and professional PR partners we can create a press release that communicates the key details in perfect English and in a style that can genuinely engage journalists and influencers who are wading through hundreds of mails.
We’ll work with you to craft this release and support it with the essential information that media wants, including screenshots/videos, artwork and tips.
Finally, we’ll use our extensive media network to distribute the release to the contacts most relevant to your app.
A good video trailer is an essential part of any app developer’s promotional package.
There’s no substitute for showcasing the game in action and you can share a link within your press release, embed it on your social media channels, as well as use it in the app stores themselves.
Our experienced video team can work with you to create a video in one of many styles to suit your specific needs, app type and market.
Our standard process involves several approval stages enabling you to make changes or add specific detail such as text annotations, graphical artwork overlays or narration before we deliver the final production.
If the best press release and video aren’t enough to gain press attention or if you want a little more control over exactly what is being said and where and when it appears, then you need to look at sponsored editorial (also known as advertorial content).
There are multiple types of content to consider, from basic news announcement to more in-depth features. The choice will depend on the specific message you want to communicate and the channels you want to use (naturally we can advise you on this).
Whatever your choice, GAP has the editorial expertise to create these features and the extensive media network to place them.
Typically, we’ll work with you to establish a brief and core objectives.
Next we’ll assign a journalist to create the editorial content, before checking it with you via multiple approval stages.
When it’s all ready we’ll get the story posted on relevant media from our network.
While a single feature can be very effective on its own, you can amplify the impact by chaining multiple stories together, on multiple different sites simultaneously, using our preferred partner packages.
We can create various types of content. Here are a few samples:
N.B. We cannot guarantee reviews and, on most sites, features will be tagged as ‘sponsored’
There’s more to PR than simply writing press releases and we have a wide variety of services available, either directly or through our core partners:
As part of any advertising option, we can also create the adverts for you. Our art team is extremely experienced in producing the correct artwork for your target audience and we know what works! We can even produce animated/HTML5 artwork if required.
We have options available in-app, mobile or desktop, and can design a proposal based on your budget. We’ll make sure you get the best price for your campaign and we’ll even deliver a post-campaign report, showing you every key statistic.
GAP – The missing element to your app’s success
