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About Us

Over 11 years of successfully promoting the mobile games industry

Global App Promoter

The missing element to your success…

The Global App Promoter agency is dedicated to helping developers from all over the world achieve success through a variety of services.

Formed by the team behind Steel Media, the most influential mobile games media company in the western world (publishers of leading consumer sites Pocket Gamer, 148Apps and AppSpy, the number one b2b portal PocketGamer.biz and the market-leading mobile games conference PG Connects among other things), our aim is to utilise these channels and a wider network of services to help you.

Meet The Team

We have an extensive reach of experts positioned globally so we can span our services across both the western and eastern mobile games industry.

Chris James

Co-founder of Steel Media and one of the most well-known figures in the business, Chris has been supporting the mobile games industry for 12 years. Chris's understanding of what the market needs is key to the GAP success.

VP of Business Development
Lisa Bisset

With over 10 years of experience working at mobile games giants Gameloft, localisation and testing agency Babel and latterly for Steel Media, Lisa understands all sides of the business and has helped the biggest brands and publishers in the global business to achieve their goals.

Events Manager
Elspeth Lawson

Senior Events Manager Elspeth has been involved in many of the most successful games conferences of recent years, including Pocket Gamer Connects, EGX and Game Horizon, and has delivered events in the US, Asia and Europe.

Operations Manager
Dave Bradley

A 20-year career in publishing across a range of entertainment brands means Dave brings with him a wealth of knowledge of creating quality editorial. He ensures our editorial teams can be on hand, on point for the variety of services we offer.

Creative Director
Jez Bridgeman

Co-founder of Steel Media, Jez has extensive experience of handling some of the biggest brands in gaming, having worked closely with Sony, Nokia, Red Bull, Microsoft and Samsung. His creative team has the experience needed to deliver awesome graphics and satisfy every brief.

Glen Fox

Heading up the editorial team behind Pocket Gamer, Glen delivers the content on which a lot of our expertise and resources are built. He's constantly watching the mobile games market and feeding back in to the team.

Business Development (China)
Simon Zhu

Simon represents our operations in Asia with an established base in China. He's specialised in building strong links with some of best names in mobile gaming and is able to refer clients to our many services for maximum success.

Oscar Clark

Arguably one of the most experienced figures in the entire mobile games sector, Oscar has served senior roles at Three, Unity and PlayStation, created his own mobile games, written a book on free-to-play, and currently works as a respected consultant and evangelist.

Get yourself promoted with Global App Promoter