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PR

Get your app noticed by the press and opinion formers

Prepare for success

You can never have enough publicity, and this is doubly true when it comes to your apps!
One of the quickest ways to get your app noticed and gain loyal users is through media coverage, be it on websites, print or video.
Working with leading international PR companies and media professionals we can help to create impactful press releases and get them distributed to the leading media around the world.

Press Releases + Press Kits

With hundreds of apps being released every day, it’s vital that you do everything you can to make yours stand out.

Getting early support from key media, (blogs, websites, print, TV or video influencers), is a great start, but you obviously need to know who to approach and how to get their attention.

That’s where our press release services come in.  Using our in-house experts and professional PR partners we can create a press release that communicates the key details in perfect English and in a style that can genuinely engage journalists and influencers who are wading through hundreds of mails.

We’ll work with you to craft this release and support it with the essential information that media wants, including screenshots/videos, artwork and tips.

Finally, we’ll use our extensive media network to distribute the release to the contacts most relevant to your app.

  • Standard Press Kit
    • $ 1,500 Package includes:
      • Press kit for 1x game
      • Completely tailored for you
      • Written by our expert team
      • Guidance on image selection
      • Including links to assets/videos

    • BUY NOW
MOST POPULAR
  • Expanded Press Kit
    • $ 2,500 Package includes:
      • Press kit for 2x games
      • Completely tailored for you
      • Written by our expert team
      • Guidance on image selection
      • Including links to assets/videos/sites

    • BUY NOW
  • Press Kit Package
    • $ 4,000 Package includes:
      • Press kit for 3x games
      • Completely tailored for you
      • Written by our expert team
      • Guidance on image selection
      • Including links to assets/videos/sites

    • BUY NOW

Video Trailers

A good video trailer is an essential part of any app developer’s promotional package.
There’s no substitute for showcasing the game in action and you can share a link within your press release, embed it on your social media channels, as well as use it in the app stores themselves.

Our experienced video team can work with you to create a video in one of many styles to suit your specific needs, app type and market.
Our standard process involves several approval stages enabling you to make changes or add specific detail such as text annotations, graphical artwork overlays or narration before we deliver the final production.

  • Video Trailer
    • $ 1,000 Package includes:
      • Trailer for a single game
      • Edited by our video team
      • Up to 60 seconds long
      • Created to your specification
      • Added to AppSpy YouTube channel

    • BUY NOW
  • Triple Trailer
    • $ 2,500 Package includes:
      • Trailer for 3x games
      • Edited by our video team
      • Up to 60 seconds long
      • Created to your specification
      • Added to AppSpy YouTube channel

    • BUY NOW
  • Multiple Trailers
    • $ 4,000 Package includes
      • Trailer for 5x games
      • Edited by our video team
      • Up to 60 seconds long
      • Created to your specification
      • Added to AppSpy YouTube channel

    • BUY NOW

Sponsored Editorial
(News & Features)

If the best press release and video aren’t enough to gain press attention or if you want a little more control over exactly what is being said and where and when it appears, then you need to look at sponsored editorial (also known as advertorial content).

There are multiple types of content to consider, from basic news announcement to more in-depth features. The choice will depend on the specific message you want to communicate and the channels you want to use (naturally we can advise you on this).
Whatever your choice, GAP has the editorial expertise to create these features and the extensive media network to place them.

Typically, we’ll work with you to establish a brief and core objectives.
Next we’ll assign a journalist to create the editorial content, before checking it with you via multiple approval stages.
When it’s all ready we’ll get the story posted on relevant media from our network.

While a single feature can be very effective on its own, you can amplify the impact by chaining multiple stories together, on multiple different sites simultaneously, using our preferred partner packages.

We can create various types of content. Here are a few samples:

  • Basic News (e.g. App Launch / Update)
  • Standard Feature (e.g. about the app, key features, etc)
  • Hands-On Playthrough (note: this is not the same as a review)
  • Interview with the App Developer
  • Listing Feature (e.g. 5 reasons to download x)
  • Practical Walkthroughs or Tips and Tricks for using your app

N.B. We cannot guarantee reviews and, on most sites, features will be tagged as ‘sponsored’

  • Single Package
    • $ 1,250 2x Feature Package
      • A single article
      • 400-600 word feature
      • Written by our expert editorial team
      • You have full approval before publishing
      • Published on leading sites including Pocket Gamer, 148Apps, and AppSpy
      • Choice of content format

    • BUY NOW
MOST POPULAR
  • Duo Package
    • $ 1,750 2x feature package
      • 2x articles
      • 400-600 word features
      • Written by our expert editorial team
      • You have full approval before publishing
      • Published on leading sites including Pocket Gamer, 148Apps, and AppSpy
      • Choice of content format

    • BUY NOW
  • Trio Package
    • $ 2,000 3x Feature Package
      • 3x articles
      • 400-600 word features
      • Written by our expert editorial team
      • You have full approval before publishing
      • Published on leading sites including Pocket Gamer, 148Apps, and AppSpy
      • Choice of content format

    • BUY NOW

PR Distribution & Other Services

There’s more to PR than simply writing press releases and we have a wide variety of services available, either directly or through our core partners:

  • PR Distribution: Promote your news and releases to a network of thousands of reporters, bloggers and influencers
  • Full Service PR: A full agency service with dedicated account managers to work out a strategy and follow up with key media on a one-to-one basis
  • Brand Definition: Establish the brand and values of your company or game
  • Strategy Alignment: Work on the big picture plan for your app and company, ensuring that all your messaging is interconnected
  • Media Training: Prepare yourself and your team to get more out of the media

As part of any advertising option, we can also create the adverts for you. Our art team is extremely experienced in producing the correct artwork for your target audience and we know what works! We can even produce animated/HTML5 artwork if required.

We have options available in-app, mobile or desktop, and can design a proposal based on your budget. We’ll make sure you get the best price for your campaign and we’ll even deliver a post-campaign report, showing you every key statistic.

  • Standard PR Package
    • $ 500 PR package includes:
      • Target 50x key media sites
      • Press Release sent out for you
      • Mobile & Games focused
      • Optional creative service for assets

    • BUY NOW
  • Expanded PR Package
    • $ 850 PR package includes:
      • Target 100x media sites
      • Press Release sent out for you
      • Mobile & Games focused
      • Optional creative service for assets

    • BUY NOW
  • Mega PR Package
    • $ 1,500 PR package includes:
      • Target 200x media sites
      • Press Release sent out for you
      • Mobile & Games focused
      • Optional creative service for assets

    • BUY NOW

Call us today at +44 (0)7811-135-982

or Email us at [email protected]

GAP – The missing element to your app’s success

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